For the Mercedes-Benz Museum campaign, the agency Banauten – under the creative direction of Justine Boltzek – relied on the distinctive visual signature of Anke Luckmann.
The award-winning photographer is known for her staged, atmospherically rich automotive imagery – and it is precisely this blend of technical precision and emotional depth that defines the campaign.
“Spending a few days moving between the past, present and future of mobility – that was quite a special assignment. Legendary vehicles in such an architecturally impressive museum... you’d love to keep shooting there for a whole week.” - Anke Luckmann
The visual world takes viewers on a journey through the icons of automotive history – from historic classics to futuristic concept cars. Between gleaming metal, reflections and architectural clarity, Anke Luckmann captures the unique spirit of the place: innovation as a living tradition.
The motifs were displayed on city lights, buses and large-scale outdoor installations around the Mercedes-Benz Museum in Stuttgart – as well as across digital campaign formats.
At the Mercedes-Benz Museum in Stuttgart, history comes alive: the connection between technology and everyday life, between contemporary history and popular culture... with the more than 160 unique vehicles taking center stage. On display are some of the oldest automobiles, legendary racing cars, and research vehicles.
GoSee : mb-museum.com
