Choose Category
Choose Location
UPFRONT PHOTO & FILM : Mercedes-Benz EQC 4×4² action spot, Audi e-tron x FC Bayern München, O2 campaign, STERN title, FinanceScout24, plus the ‘Is Susan lonely?’ dance piece by Jasmine Ellis Projects
PHOTOGRAPHY · 19.01.2021

UPFRONT PHOTO & FILM : Mercedes-Benz EQC 4×4² action spot, Audi e-tron x FC Bayern München, O2 campaign, STERN title, FinanceScout24, plus the ‘Is Susan lonely?’ dance piece by Jasmine Ellis Projects

Photographer and director Jan Eric EULER c/o UPFRONT directed the latest action spot for the new EQC 4×4² from Mercedes-Benz. We present you the Director’s Cut. For AUDI, Jan Eric EULER c/o UPFRONT photographed the e-tron at the Allianz Arena of FC Bayern München.

‘Is Susan lonely?’ is a dance story all about self-improvement and the process behind it. Due to the stay-at-home order, a 60-minute film was streamed. Photos & film were taken care of by Ray DEMSKI c/o UPFRONT.

For BBDO Berlin, Murat ASLAN c/o UPFRONT photographed the latest O2 You ‘Your The Way You Want It Contract’ campaign. CDs were Christofer Kümmerer and Andy Tran, with art buying taken care of by Betty Zschirnt.

We also present you a personal analogue spread by Murat with Lucie Hermann, aka The Lucieee. You’ll find more analogue stories in Murat’s 35mm diary. www.murataslanbln.com/35mm-diary

Christian LOHFINK c/o UPFRONT photographed the latest STERN title ‘Gradually. Adequately. Slim!’ Foodstyling also came from him. Title editor: Frank Dietz.

For FinanceScout24, Jonathan HEYER c/o UPFRONT teamed up with advertising agency KOMET to realize the new campaign with OOH posters and the corresponding online spots.

Credits

DOP
Severin Strauss & Steffen VollertJonathan Heyer c/o Upfront Photo & Film GmbH
Client
Mercedes-BenzAudiStern"Is Susan lonely?"
Production
Instant Waves BerlinBad Posture Productions
Usage
EQC 4x4²: Made to Enjoy Electricx FC Bayern München // e-tronTitleDance piece
Advertising Agency
Looping GroupKOMET WerbeagenturPhilipp und Keuntje
Creative Director
Jessica GronauJasmine Ellis
Art Buyer
Karen Schwarzer
Post Production
AschmannKlauser
Sound Design
Tonrausch
Athlete
Sanne Meijer
Titelredaktion
Frank Dietz
Costume Designer
Sarah Kaldewey

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

MORE news of UPFRONT Photo & Film GmbH

MORE news from our category: Photography