The tenosynovial giant cell tumor (TGCT) may be classified as benign, but it can still cause pain, inflammation, and restricted mobility. To make this burden visually tangible, the Thai CGI design studio ILLUSION, in collaboration with Klick Health, developed a striking imagery concept. Instead of relying on purely medical depictions, the visualization shows patients themselves, metaphorically trapped and entangled within a joint.
The campaign reveals the dual dimension of the disease – the physical pain as well as the emotional weight. With CGI, ILLUSION succeeds in conveying not only information but also empathy, making the invisibility of the condition vividly perceptible.
“To support this message, we partnered with Klick Health to create a CGI visual that brings the condition to life. Depicting the tumor’s impact by representing patients themselves as being physically tangled within a joint. This metaphor highlights both the emotional and physical burden of TGCT in a way that’s powerful and relatable.” – ILLUSION
Klick Health is the world’s largest independent commercialization partner for life sciences, supporting pharma and biotech brands for over 25 years in realizing their full market potential.
Founded originally as a specialist in photo retouching and image manipulation, ILLUSION evolved in 2010 into a leading CGI studio. Today, with a team of 35 highly skilled artists, the studio combines photography, retouching, illustration, and state-of-the-art CGI to craft photorealistic visuals of the highest quality. The mission: turning creative ideas into masterpieces – with meticulous detail, passion for design, and uncompromising perfection.
ILLUSION has celebrated remarkable success along its journey – including 44 Grand Prix at international festivals such as Cannes Lions, London International, Spikes Asia, Dubai Lynx, Adfest, and AD Stars, as well as four Yellow Pencils from D&AD. In addition, the studio has received numerous Gold awards from competitions like The One Show, Clio Awards, Art Directors Club, Epica Awards, Eurobest, and the New York Festivals. Renowned agencies such as Ogilvy, BBDO, DDB, Leo Burnett, Dentsu, McCann, Publicis, and Droga5 worldwide rely on the creativity and quality of ILLUSION.