DARREN CAPP’s campaign images for MERCEDES-BENZ CLS 250 and E 400 Coupe centered around the night scapes of Shanghai & Hong Kong. Both vehicles represent an urban sporty sophistication composed of sharp lines, curves and a wide stance. These aspects were emphasised in the images through low camera positions, bright city lights and strong graphic lines.
ADVERTISING · 02.02.2015
Transportation specialist DARREN CAPP highlights the sporty elegance of the new MERCEDES-BENZ CLS 250 on a shoot in Shanghai and Hong Kong
Credits
- Client
- Mercedes-Benz
- Advertising Agency
- Mercedes China
- Creative Director
- Caanus
- Post Production
- Rockling RC
- Location
- Hong Kong
- Photographer
- Darren Capp , Darren Capp
About Darren Capp
Darren Capp studied fine art photography at college and has been shooting for over 20 years. His art-based study guides his work with perception and style across both his advertising and personal work. Darren is one of the leading car photographers in Australia. Assignments have taken him across the globe, most recently working in Shanghai for Range Rover and Mercedes. Locally, a campaign for Ford EcoSport has had plenty of media coverage.
Darren’s passion is cars; capturing the magic-hour light glint off the sheet-metal, watching the light work its wonder into the background. The brief is merely the starting point for him to impart his knowledge, sense of fun and attention to detail over the course of a shoot.
Darren’s passion is cars; capturing the magic-hour light glint off the sheet-metal, watching the light work its wonder into the background. The brief is merely the starting point for him to impart his knowledge, sense of fun and attention to detail over the course of a shoot.
GoSee : dcphoto.com.au
MORE news of Darren Capp
Wednesday, January 27
Darren Capp : the transportation photographer documents the beauty of California's Yosemite National Park and presents a different side of Salt Lake City
Monday, May 4
Darren Capp photographs the MERCEDES BENZ E400L for BBDO Beijing and the Chinese market
Monday, February 9
Darren Capp : LEXUS IS 350 shoot with architectural highlights, for MERCEDES-BENZ CLS 250 and E 400 Coupe through Shanghai and Hong Kong at night
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