Transportation specialist DARREN CAPP the cool, urban vibes of the new IS 350 in Melbourne for LEXUS Australia with clear shots and the right setting. Backgrounds were carefully selected to complement the distinct silhouettes and innovative materials: think architectural highlights in glass and metal meet the unique lines of the LEXUS IS 350. Production supervised by Rockling RC, as well as Artbuyer Lisa Gercovich and Creative Director David Deshenko.
DARREN CAPP’s campaign images for MERCEDES-BENZ CLS 250 and E 400 Coupe centered around the night scapes of Shanghai & Hong Kong. Both vehicles represent an urban sporty sophistication composed of sharp lines, curves and a wide stance. These aspects were emphasised in the images through low camera positions, bright city lights and strong graphic lines.
