Over several weeks – spanning four events in five countries – transportation and motorsport specialist Thomas Schorn accompanied Hankook Tire Global in its role as the exclusive tire partner of the FIA World Rally Championship (WRC).
The result: more than 40 key visuals and countless side shots capturing the pure spirit of motorsport. The focus was not only on Hankook’s various tire types but also on the rawness, energy, and authenticity of the sport – shot live on location, with no staging or interference. Each image breathes dust, speed, and pure adrenaline.
“It was all about capturing the energy and immediacy of the moment – real drivers, real terrain, real risk,” says Thomas Schorn about his work on location. Lars Heberer served as the lead creative on the client side.
The twelfth round of the FIA World Rally Championship 2025, the Central European Rally, concluded successfully on 19 October in and around Passau, Bavaria. As the exclusive tire supplier to the championship, premium manufacturer Hankook once again demonstrated the outstanding performance of its high-end racing tire technology.
