Over several weeks – spread across four events in five countries – transportation and motorsport specialist THOMAS SCHORN accompanied HANKOOK TIRE GLOBAL's involvement as the exclusive tire partner of the FIA World Rally Championship (WRC).
The result: over 40 key visuals and countless side shots that capture the pure spirit of motorsport. The focus is not only on the different Hankook tire types, but above all on the rawness, dynamism, and authenticity of the sport – photographed live, without staging or manipulation. Every shot breathes dust, speed, and genuine adrenaline.
"It was about showing the energy and immediacy of the moment – real drivers, real terrain, real risk," says Thomas Schorn about his work on the track. Lars Heberer was the creative lead on the client side.
The twelfth round of the 2025 FIA World Rally Championship, the Central European Rally, successfully concluded on October 19 in and around Passau, Bavaria. Premium tire manufacturer Hankook, exclusive tire supplier of the WRC, once again demonstrated the performance capabilities of its high-performance racing tire technology.
