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HANKOOK TIRES is the official tire supplier of Formula E – photos by THOMAS SCHORN
PHOTOGRAPHY · 03.06.2024

HANKOOK TIRES is the official tire supplier of Formula E – photos by THOMAS SCHORN 

Over the past roughly two and a half years, THOMAS SCHORN has been granted the wonderful privilege of accompanying the path of HANKOOK TIRES as official tire supplier of the FIA Formula E into the racing series with his camera. From the initial rollout of the Gen3 prototype in Monteblanco to the first race in Mexico City, far more than 2000 editorial assets in total have been shot.

Specially developed for electric vehicles, the iON brand has found in Formula E racing the perfect stage to impressively demonstrate its holistic performance as part of this world-class event.

The ABB FIA Formula E Championship is a racing series for single-seater, open-cockpit, open-wheel formula cars with an electric motor, which was brought to life upon the initiative of Jean Todt according to the plans of promoter Alejandro Agag and his company Formula E Holdings on behalf of FIA. It has been held on street circuits worldwide since 13 September 2014.

“Big thanks to the whole team and especially Lars Heberer, Creative Lead at Hankook Europe, for this amazing ride!” Thomas Schorn.

With iON, the premium tire manufacturer Hankook launched its first tire family in 2022 which has been specially designed for electric vehicles. This approach marks the company’s decisive contribution, from a tire choice perspective, to advancing the transition of mobility towards zero-emission vehicles. Hankook Tire is a global manufacturer of innovative, award-winning radial tires of proven superior quality for premium passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Credits

Client
Hankook
Creative Director
Lars Heberer, Lars Heberer
Photographer
Thomas Schorn

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About Thomas Schorn

Thomas Schorn is a renowned German photographer and digital artist specializing in automotive photography, CGI (computer-generated imagery), and post-production.

He runs his own studio in Cologne and, according to the trade magazine Lürzer's Archive, is among the top 200 digital artists worldwide. He combines classic photography with elaborate, computer-generated 3D worlds for well-known automotive brands.

He creates campaigns for leading automotive companies, including Porsche, Volkswagen, AMG, and Lexus.

In addition to his freelance work, he founded RAY Postproduction GmbH to develop full-scale CGI worlds for the automotive industry.

GoSee : thomasschorn.de

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