Photographer and Director Ray DEMSKI c/o UPFRONT was once again on an action-packed mission for THE NORTH FACE. Together with Jan Eric EULER c/o UPFRONT as DOP, Ray photographed and filmed the ‘Flight Series’ campaign. In front of the camera stood the two trail runners & North Face athletes Fernanda Maciel and Henri Aymonod. The photos and film shots were created outside of and during the Trofeo Ciolo race in Apulia. The seasoned trail runners Ray & Jan were in the middle of it all instead of on the sidelines.
Fernanda Maciel was born in Brazil and now lives in the Spanish Pyrenees. She is a respected endurance runner with a deep passion for environmental protection and helps people in need. Running enables her to enjoy the peace and quiet of nature, discover new places and explore feelings and emotions that she couldn’t experience otherwise in everyday life.
THE NORTH FACE also commissioned Ray Demski to realize a pool shoot for the F/W ‘22 Run, Hike and Ski collections. Photos were shot in Austria with service production company Lensecape.
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