For TELEKOM (T Business), Johannes Mink photographed the #DeinMeinBusiness campaign. Developed by Scholz & Friends, the campaign targets small and medium-sized businesses, aiming to ease their workload through digital solutions such as AI and document management – creating more time for what really matters.
At its core are not staged roles, but real people and real working environments. The images speak of partnership on equal footing. Johannes Mink translates this approach into a visual language that creates closeness: natural situations, precisely observed, minimally staged.
The result is a campaign that doesn’t explain, but shows how digitalization works when it truly serves people.
