Katharina Bohm shot the atmospheric print and poster motifs for the current BAUHAUS Spring Campaign 2026. The campaign was developed by Hamburg-based creative agency Philipp und Keuntje (PUK). It marks the agency’s first major campaign for the DIY retail giant after taking over the account in 2025 from former lead agency Leo Burnett.
The central message, “Quality at a consistently good price,” launched on March 20, 2026 as a 360-degree campaign across all channels.
Creative direction came from Philipp und Keuntje (PUK), Hamburg, with the established creative duo Hannes and Philipp. The visual concept was shaped by Valentin (Senior Art) and Hendrik (Senior Copy). Overall strategic direction and consulting were led by Stephan Giest (CEO of PUK). Art buying was handled by Karen Schwarzer, while marketing at BAUHAUS was led by Robert Köhler.
