The Swiss agency Festland AG gets off to a clean start with the market launch of the new GEBERIT CleanLine shower channel. Customers love shower channels, and plumbers love uncomplicated installations processes. Therefore, it was much more important to the agency that during the market launch the communication between B2C and B2B had a clean start. The advertisement, POS stand-up display, online banner, and an animated film realized together with südlich-t ensured that the main message – simple installation, simple cleaning, simply beautiful – were catchy hooks for the target groups. südlich-t produced various different storyboards for GEBERIT CleanLine and created the simple elegant look and feel. südlich-t was also responsible for the entire CGI realization.