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ADVERTISING · 30.06.2015

südlich-t : Post production for HOSTSTAR spot for Publicis, RIVELLA PoolHero viral with JWT/Fabrikant, SWISSCOM INFINITY commercial for Heimat Berlin and CGI for GEBERIT CleanLine animated film

The Swiss Internet service provider HOSTSTAR offers a simple online tool to create your own website. A new TV spot introduces the "Designer" to a broader public. And the new claim "Go Live" asks people directly to just go ahead and try it out without worrying… digital thirst for adventure in Switzerland. The team of südlich-t added various retro effects to the TV commercial. In addition to the retouch work, they also designed the logo animation. The executive agency was Publicis Switzerland for the production done by Rosas & Co, which was directed by Kronck.

JWT/FABRIKANT is looking for the coolest move of summer for RIVELLA – Internet phenomenon Bendrit Bajra has already started. To reach the young target group during summer, you have to go where they are: near the water and in the Internet. Therefore, the agency developed a social media campaign, which satisfies their need for self-expression and while doing so, elegantly combines the themes water and refreshment with the soft drink brand. A viral spot showing Bendrit Bajra jumping into the water kicks off the campaign, and encourages his fans to do the same.

The team of südlich-t was in charge of conform, color grading and various retouch work, as well as the diving platform scenes in front of the greenscreen of the cool viral video. The spot was directed by Kai Sehr in the film production by Who is McQueen Picture.

Banners and a classic billboard campaign are the measures used to invite Swiss young people film themselves performing spectacular dives into the water, then share the films and judge them. The films will be published on the micro site Pool-hero.ch.

Heimat Berlin created a new SWISSCOM campaign that touches the viewer’s emotions to bring joie de vivre, passion and inspiration into the mobile telephone service and the cell phone rate jungle. Nacho Gayan directed the SWISSCOM INFINITY TV commercial in the production by Pumpkin Film AG. Südlich-t was responsible for various retouch work on the cell phones as well as for tracking the shop products. The südlich-t team was also responsible for the online part.

"We are taking a strategic step towards a comprehensive category campaign, which shows customers the options we give them with our unlimited Natel infinity contracts and the best network in Switzerland," Tim Alexander, Head of Marketing and Brand Communications at Swisscom, tells us about the campaign, which can be seen since mid-June all over Switzerland.

The Swiss agency Festland AG gets off to a clean start with the market launch of the new GEBERIT CleanLine shower channel. Customers love shower channels, and plumbers love uncomplicated installations processes. Therefore, it was much more important to the agency that during the market launch the communication between B2C and B2B had a clean start. The advertisement, POS stand-up display, online banner, and an animated film realized together with südlich-t ensured that the main message – simple installation, simple cleaning, simply beautiful – were catchy hooks for the target groups. südlich-t produced various different storyboards for GEBERIT CleanLine and created the simple elegant look and feel. südlich-t was also responsible for the entire CGI realization.

Credits

Director
KRONCK c/o Trinity AgencyNacho GayanKai Sehr
DOP
Björn Knechtel
Client
HoststarSwisscom SchweizRivellaGEBERIT
Production
Rosas & Co Films AG, Natascha ImfeldPumpkin Film AGWho is McQueen Picture Gmbh
Advertising Agency
Publicis SwitzerlandHeimat Werbeagentur GmbH, Kerstin HeffelsJWT/FabrikantFestland AG
Creative Director
Grischa RubinickPeter Brönnimann
Art Director
Bruce RobertsSimon Staub, Martin Bettler, Cagdas Cakmaktas
Art Buyer
Cem van der SchaarDaniela Berther
Producer
Cem van der Schaar
Editing
Marko Strihic
Music
TRO Music Services, Ric Scheuss
Model
Bendrit Bajra
Planner
Esther Tabirri, Gina Armellino
Post
Thomas Winiger (Postproduction Viral Spots)

About Natascha Imfeld

Rosas & Co ist eine der führenden Werbefilm Produktionsfirmen der Schweiz. Dahinter und davor steht Nadia Rosasco – eine Produzentin mit Produktionserfahrung im In- und Ausland. Für Unterstützung auf allen Produktionsebenen sorgen zusätzlich Natascha, Oliver, Stefan und René. Immer inbegriffen sind bei uns eine persönliche Begleitung durch alle Produktionsprozesse, ein eingespieltes Team, viel Engagement und Herzblut. Vor allem und besonders dann, wenn es neue Herausforderungen zu bewältigen gilt.

Rosas & Co hat bereits für Swisscom, Orange, SwissLife, PostFinance, MediaMarkt, Cablecom und viele weitere namhafte Kunden die unterschiedlichsten Werbespots produziert. Das ist aber noch nicht alles: Zusätzlich engagieren wir uns auch mit Low- und No-Budget-Filmen für Charity-Projekte. Wir arbeiten nicht nur mit erstklassigen und oftmals ausgezeichneten Regisseuren, sondern fördern wann immer möglich auch junge Regie-Talente aus dem In- und Ausland.

GoSee : jvm.ch

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