GoSee Member STRANGE CARGO FILM übernahmen die Produktion des H&M Commercials Mens Collection FW17 mit Regisseur Jason Evans und DOP Matthew Schroeder. Zudem wirkten die Producerinnen als Agency & Post Producer am neuen Spot von Sänger THE WEEKND für die dessen neue H&M Kollektion. Gedreht wurde der Commercial von Gregory Harris.
Andreas Löwenstam, Head of Men's Fashion bei H&M über die aktuellen Trends und die Zusammenarbeit mit dem Künstler THE WEEKND: "I look into our own stores and I do look at competitors and other concepts to make sure that we are right on track with current and coming men’s clothing collections. I also look at what the guys on the street are wearing. I follow the catwalks to look for new tendencies and directions. It is often new concepts that I find most inspiring. It could be a specific store, a movie or an album. The combination of great creativity and profitability are often the most inspiring for me.... Music and fashion is very tightly connected and therefore it felt natural to look for a musician. It feels exciting to be working with a new influencer. We are so proud and happy that we now are doing a collaboration with The Weeknd and we are confident that this will be a successful collaboration..."
