We are very delighted that top creative Donald Schneider is once again supporting the GoSeeAWARDS as a juror. Located in the heart of Berlin, DONALD SCHNEIDER STUDIO works for fashion brands worldwide. The idea behind the awards is to give photographers, illustrators and creatives as well as newcomers the opportunity to present their works to internationally active creatives, producers and brands – to which GoSee provides direct access. Everyone can submit their strongest projects free of charge. And who wouldn't wan to to present their portfolio to a global player like Donald Schneider? The winners will be presented on GoSee, invited to the UPDATE creative salon on 19 October in Berlin, and will be on display at GoSeeAWARDS for one year.
Donald is the founder and Creative Director of Donald Schneider Studio, first in Paris and now in Berlin – specializing in creative ideas & strategies, art direction & design, campaigns, brand strategy & expression, innovative multi-media concepts, collaboration projects. His clients include: Balmain, Brioni, Cartier, Chloé, Condé Nast, H&M, Hugo Boss, Karl Lagerfeld, Gerry Weber, P&C, Aldo, Stern Magazine, Ultra Records, Versace, Vogue, Vogue Hommes International, Wolford, etc. Donald works regularly with H&M since 2002, the last five years as the Global Creative Director, directing all creative aspects of the H&M brand worldwide. He originally initiated H&M's collaboration with Karl Lagerfeld and created the campaign. Followed by collaborations with Versace, Marni, Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem, etc. Additional collaborations and campaigns with celebrities such as David Beckham, Beyoncé, Jeff Koons, Sofia Coppola, Baz Luhrmann, etc. Donald continues to work on special projects with H&M. Previously, Donald was the Art Director at French Vogue for many years.
Together with Hollywood actress Diane Kruger, H&M rang in the summer season with an exclusive collaboration. For the "Selected by Diane Kruger" collection, the German-American compiled her favorites for the early summer. The agency was DONALD SCHNEIDER STUDIO/Berlin with CD Donald Schneider who also directed the spot. The photographer was Giampaolo Sgura, and production was taken care of by STRANGE CARGO FILM.
"I love the summer with all its facets – it was all the more fun for me to choose the right looks together with H & M. I like it when you get to combine your favorite pieces for different occasions – whether for a stroll through the city, a meal on a warm summer evening or at the beach," says Diane Kruger.
"We are proud to have in Diane a German artist who is known as an actress and model all over the world and celebrated for her great talent. Which is why we are particularly happy to be able to launch a collection together with her which will bring the summer to Germany – no matter what city," says Thorsten Mindermann, CEO of H&M Germany.
