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SHOTVIEW : the MERCEDES-BENZ CLE campaign, ‘Always there for you’ – VISIT TYROL campaign for Molle&Korn, ‘MIRRORING’ – South African designers in LAMPOON MAG, plus the BMW ART CAR
PHOTOGRAPHY · 11.07.2024

SHOTVIEW : the MERCEDES-BENZ CLE campaign, ‘Always there for you’ – VISIT TYROL campaign for Molle&Korn, ‘MIRRORING’ – South African designers in LAMPOON MAG, plus the BMW ART CAR

Desire unfolds. Experience the symbiosis of powerful dynamics paired with elegant top-down driving pleasure at a breathtaking level in the all-new MERCEDES-BENZ CLE CABRIOLET. Specialized in cars and fashion, Photographer and Director EMIR HAVERIC staged the luxurious model in an eye-catching campaign.

MAREN LANGER c/o SHOTVIEW presents her commercial for the VISIT TYROL image campaign here on GoSee, for which a fairy-tale set was created in the snow-covered mountains.

Losing a cuddly toy can be quite a dramatic experience. In this campaign, all about the famous Tyrolean cordiality, a whole town looks for a fluffy bear in the ice. At first, without success, but the Tyrolean hosts won’t give up – after all, they are always there for you.

Having enjoyed an upbringing in Cape Town, fashion photographer Caroline MACKINTOSH has dedicated her editorial for LAMPOON MAGAZINE to the unique talents of South African designers. Amid the characteristic Fynbos landscapes of South Africa, she presents both established and aspiring designers. Using the phenomenon of mirroring – or the subconscious mimicking of gestures and styles – she explores the creative connections within the designer community. In the process, she shows how the designers contribute their individual aesthetic voices while reflecting the collective influences of South African culture. Styling and creative direction came from Gavin Mikey Collins (models: Genilson & Nomvelo c/o Twenty Model Management).

“By mirroring designs and using mimicked gestures among our models, we seek to explore the parallels between these designers. Showing each of their unique aesthetic voices along with how they create not only from their individual creative perspectives, but also collectively reflect each other through influences unique to South Africa,” says Caroline.

Ethiopian-American artist Julie Mehretu, who lives in New York, has designed a BMW Art Car, making her now the 20th artist to have done so – transforming the BMW M Hybrid V8 race car into a high-speed performative work of art. She was photographed with the model by Tereza MUNDILOVA c/o SHOTVIEW. Ena Aichinger supported the production as visual consultant, and RECOM took care of post.

To design the meanwhile 20th BMW Art Car, she transformed a two-dimensional image into a three-dimensional representation for the first time, with which she succeeded in bringing dynamism into form. As the starting point for which, Julie Mehretu used the color and form vocabulary of her monumental painting ‘Everywhen’ (2021 – 2023. On view as part of the artist’s retrospective at Palazzo Grassi in Venice at the moment, the work will later become part of the permanent collection of the Museum of Modern Art (MoMA) in New York.

Alongside the Art Car, Julie Mehretu’s collaboration with BMW also extends to the PanAfrican Translocal Media Workshops, which will take place in various African cities in 2025 and 2026. The workshops are aimed at giving emerging artists space for collaborative work and exchanging ideas, culminating in a major exhibition at the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) in Cape Town.

Tereza Mundilová is a photographer and director based in Berlin. With Czech roots, she was brought up in Vienna and honed her visual skills in Berlin and New York. Light plays a key role in Tereza’s work, who masterfully stages each scene in brilliant light – creating images of impressive depth that convey both a meloncholy and heroic atmosphere.

Credits

Client
MERCEDES BENZ
Styling
GAVIN MIKEY COLLINS
Hair & Make-up
MICHI SCHIETZEL

About SHOTVIEW ARTISTS MANAGEMENT

SHOTVIEW represents exclusive a diverse group of image makers working in a range of creative disciplines with offices in Berlin, Paris, Vienna operating global representing over 35 photographers, directors, stylists, hair and make-up artists, creative directors. Founded in 2002 — our Drive is the passion of Photography, documentary, Film, Fashion, lifestyle, photojournalism, Styling and always inspiring People and Clients being able to connect Clients with the perfect unique Artists that fits your creative goals and brief in different fields.

With nearly two decades to supporting Artists, our Agency is more than a traditional photography Artists agency, we grow as a creative network representing strong individual creatives realizing incredible content, images and films. Our goal is to create a language that connects everyone, no matter where they come from, especially through art and imagery so to speak, to harness diversity as an asset and see it as a gift that keeps on giving. We offer a full service including artists representation, clients consultancy, casting, production, events and more.

GoSee : shotview.com

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