For the PRADA Beauty Campaign 2025, Sohphea Yen c/o SHOTVIEW delivers a contemporary beauty aesthetic defined by clarity, restraint, and presence. Clean lines, controlled minimalism, and quiet strength form a visual language that aligns seamlessly with the codes of Prada Beauty. Skin, gaze, gesture – every element feels intentional, nothing ornamental. The makeup, created by Sohphea Yen using Prada Beauty products, enhances the natural structure of the face, shifting the focus toward expression rather than effect.
The campaign was photographed by Lotte Thor, whose precise and modern imagery reinforces the campaign’s calm intensity. Once again, PRADA Beauty demonstrates how contemporary luxury aesthetics work today: reduced, intelligent, and emotionally controlled.
Sohphea Yen is a makeup artist working within the fashion industry, with a background spanning editorial, photo styling, and artistic practice. She entered the field in 2006 as a fashion and beauty contributor before building a decade-long career as a photo stylist from 2007 to 2017. This period shaped her comprehensive understanding of image construction, light, and visual coherence.
In 2018, she shifted her focus exclusively to makeup, bringing with her a refined sense of balance, natural beauty, and subtle, timeless aesthetics. Her work is guided by a holistic vision of the image, informed by years of experience across different disciplines. She studied drawing at the night classes of the Ateliers des Beaux-Arts, with a strong interest in classical painting. This artistic foundation adds depth and sensitivity to her approach, blending modernity with a timeless aesthetic. Her style is defined by natural textures, understated elegance, and a precise understanding of light – always enhancing, never overpowering.
TEAM
Photos: @lotte.thor
Art direction : @_anassss__
Production: @cowboys_agency
Styling: @elisa_schmt
Hair: @natsumiebiko
Set design : @juliettezakowetz
Model: @wyaoooooooooo
