Photographer and director Sébastien Staub has created a stylish lifestyle campaign for the new LEXUS LBX, produced in Prague alongside a parallel film production. The project was realized in collaboration with Zoom Films, Hogarth/WPP, and creative agency The&Partnership.
The imagery places the premium compact crossover in a contemporary urban setting, combining sophisticated automotive photography with modern lifestyle storytelling. Warm copper tones, elegant architecture, and carefully crafted lighting emphasize the distinctive character of the new LBX while conveying the premium values associated with the Lexus brand.
With his signature visual approach, Sébastien Staub once again succeeds in seamlessly blending vehicle and environment into a cohesive and atmospheric narrative. The campaign communicates a sense of design, confidence, and everyday versatility—qualities that define Lexus’ latest addition to its lineup.