Choose Category
Choose Location
ART · 03.10.2015

Schweizer Designerin YVY in MARIE CLAIRE und auf dem neuen Janet Jackson Cover und präsentiert 'Avian' - ein artifizieller Fashion-Film auf GoSee

Mit dem künstlerischen Film 'Avian' gibt Yvonne Reichmuth den Lederkreationen ihres Labels YVY eine ganz neue Bühne. Dafür kooperierte die Schweizer Designerin mit der Regisseurin und Choreographin Laura Kaehr und inszenierte eine Tanz-Performance um Luft, Erde und Evolution. Das Styling übernahm Yvonne selbst, DOP war Alex Herzog. Musik: Manu Gerber.

About - ‘Avian,' a short film of artistic expression, developed from an intimate collaboration between designer Yvonne Reichmuth and director and choreographer Laura Kaehr. This dance of earth and air takes us on an intense journey as we witness the evolution of the dancers, growing from mythological creatures into bird-like beings. The contrast between dark and light seen in the costumes and throughout the performance, parallels the transformation of the creatures. As the movements transpire and shift and as the women begin to embody their femininity, they become confident, sensual and empowered. Values of elegance and strength characterize both the brand YVY and the film and their celebration of women. yvy.ch

Zudem freut sich YVY, dass ihr Mini Handharness es auf das Cover der neuen Janet Jackson Platte “Unbreakable” schaffte (fotografiert von Yu Tsai und gestylt von Kim Bowen). Zudem trägt Bondgirl Monica Belluci YVY Accessoires in der September-Ausgabe der MARIE CLAIRE, fotografiert von GoSee Member HUNTER & GATTI.

Credits

Director
Laura Kaehr
DOP
Alex Herzog
Client
MARIE CLAIRE
Produktion
CAT People Films
Usage
‘Avian’ - A Fashion Dance FilmSeptember 15
Editing
Laura Keahr & Frank Weigand
Sound Design
Manu Gerber
Styling
YVY, Yvonne ReichmuthKim BowenAlexis Roche
Hair
Cait Dobozi & Jaceline Penza
Make-up
Cait Dobozi & Jaceline Penza
Fotografie
Yu TsaiHunter & Gatti
Dancer
Laura Burgener, Julia Fries, Kizzy Garcia, Sabrina Reolon & Tina Weber
Mini Handharness
YVY, Yvonne Reichmuth
Choreograph
Laura Kaehr

Über Yvonne Reichmuth

YVY is trend and seasonal independent design; traditional craftsmanship meets innovation.

Away from mass production towards carefully created pieces of art. YVY stands for selected materials and quality throughout the whole process of manufacturing.

The SKIN and the SPIRIT collections, entirely handmade out of italian vegetable tanned leather, prove how seductive sustainability can be.

Designer Yvonne Reichmuth's pieces are bold, feminine and sexy while being very eye-catching yet comfortable.

Critics have described her work as "elegance with attitude", which perfectly sums up the design philosophy of YVY.

Each piece is uniquely hand-crafted to any measurement and desired specification in her studio in switzerland.

GoSee : yvy.ch

MORE News von Yvonne Reichmuth

MORE News aus der Kategorie: Art