With the artistic film titled 'Avian', Yvonne Reichmuth presents the leather collections of her label YVY on a whole new stage. To do so, the Swiss designer cooperated with Director and Choreographer Laura Kaehr to stage a dance performance themed upon air, earth, and evolution. Styling was done by Yvonne personally; the DOP was Alex Herzog. Music: Manu Gerber.
About - ‘Avian,' a short film of artistic expression, developed from an intimate collaboration between designer Yvonne Reichmuth and director and choreographer Laura Kaehr. This dance of earth and air takes us on an intense journey as we witness the evolution of the dancers, growing from mythological creatures into bird like beings. The contrast between dark and light seen in the costumes and throughout the performance, parallels the transformation of the creatures. As the movements transpire and shift and as the women begin to embody their femininity, they become confident, sensual and empowered. Values of elegance and strength characterize both the brand YVY and the film and their celebration of women.yvy.ch
Plus, YVY is happy to see her mini hand harness make it onto the cover of the new Janet Jackson album “Unbreakable” (photographed by Yu Tsai and styled by Kim Bowen). And even bond girl Monica Belluci wears YVY accessories in the September issue of MARIE CLAIRE - photographed by GoSee aember HUNTER & GATTI.
