‘Russia. Land of quattro’ – appropriately for the white season, GoSee presents the AUDI campaign for the Russian market by Thjnk Berlin. The campaign is starting full blast with TV, cinema, poster, print and online advertising. Regardless of the challenges a country poses: Quattro will master them – that is the powerful message this campaign aims to convey.
Head of Thjnk, Stefan Schulte says: ‘the thought ‘Russia - Land of quattro' describes Russia perfectly because it is the biggest country in the world. It contains almost all climate zones and thus has a wide variety of soil conditions. The Quattro engine is perfect for exactly those conditions.’
Trigger Happy film production produced the 60-second commercial spot, directed by Ralf Schmerberg. Composition and sound by newcomer Hessestudio, post-production by GoSee member THE SCOPE.
Russia was the first market that featured the ‘Land of quattro’ platform, developed by Thjnk. The idea is now used in other markets as well – in Germany for example. The subsequent worldwide platform roll-out is scheduled for 2013; at the beginning of the year there will be TV commercial spots in Germany, Austria and Switzerland. From the client’s side, Audi marketing director Norbert Schrofner is in charge of the campaign.
Audi team
Marketing director: Norbert Schrofner
Team leader and ATL Communication Manager: Marina Pereguda
ATL communication manager: Anna Zheltova
thjnk team
Creative director: Stefan Schulte
Senior art director: Matthias Walter
Art directors: Sebastian Schmidt, Christian Peters
Copywriter: Siyamak Seyedasgari
Junior art directors: Christine Gillmeister, Olivia Nowak-Mattar
Account director: Hendrik Heine
Account manager: Nicole Bierwolf
Art buyer: Susi Kastner-Linke
TV producer: Susa Ehlers
Production
Production: trigger happy productions Gmbh Berlin
Director: Ralf Schmerberg
Executive producers: Stephan Vens, Nani Meimeth
Editor: Fabrizio Rossetti
Post-production: The Scope
