Self-checkout, fresh food counter, salad bar – REWE focuses on the shopping experience instead of supermarket drabness. This is clearly demonstrated by the REWE Poolshooting campaign '25, photographed by Katharina Bohm.
The responsible agency was REWE Studio, the REWE Group's in-house creative agency and production facility in Cologne. The studio is responsible for layout, photoshoots, video productions, and packaging design for non-food items, as well as marketing activities.
REWE is one of Germany's leading supermarket chains and the flagship brand of the Cologne-based REWE Group. The name is an acronym for "Revisionsverband der Westkauf-Genossenschaften" (Auditing Association of Westkauf Cooperatives). In fiscal year 2025, the REWE Group reached a historic milestone: it surpassed the €100 billion revenue mark for the first time.
Today, the REWE Group is an internationally successful corporation: the group is currently represented in a total of 21 European countries. However, it doesn't operate under the name 'REWE' everywhere, but uses various brands for its supermarkets, discount stores, and tourism ventures. In many countries, especially in Central and Eastern Europe, BILLA, for example, is the group's best-known brand.
Photographer Katharina Bohm is represented by the Hamburg agency KLAUS STIEGEMEYER.
GoSee : rewe-group.com