Flowing fabrics, new colors, cuts and patterns are combined to create a composition marking a new beginning – perfect for the multifaceted spring season. The KaDeWe Group presents the CGI-supported Spring campaign ‘Symphony of Euphoria’. The 34 campaign motifs in the CG natural worlds were photographed in LA by artist duo Synchrodogs c/o SHOTVIEW. RETOUCHED was in charge of post production.
The KaDeWe Group wants to kick off the new season in its department stores with a visually stunning start. The campaign, with its hyperreal worlds ‘Sky & Air’, ‘Sun’, ‘Flowers & Plants’, and ’Water’, pays homage to the creative power of nature in bloom. “Euphoria is the feeling of awakening and renewal. A metaphor for a time of transformation and growth, surrounded by blossoming nature and its elements. For the campaign, we staged the highlights of the new collections in spring-like, artificial CG nature and plant worlds more euphoric than we could have ever imagined.”
Chosen for the campaign roll-out were KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich. Besides visual merchandising elements in the stores and window displays, the campaign is shown in the new issue of the print and online magazine as well as across social media channels.
GoSee retouched.de & shotview.com & synchrodogs.com
