TEXAPORE ECOSPHERE ist eine Weltneuheit von Jack Wolfskin. Die Jacken der neuen Kollektion werden aus 100 % recycelten Materialien hergestellt. Für den begleitenden Spot haben die NATURAL BORN EXPLORERS die Natur mithilfe von Visuals ins Studio geholt. Im Auftrag der intention Werbeagentur übernahmen Sie die Produktion und das Casting, Steffen Krones war DOP und übernahm die Postproduktion, das Projection Mapping kam von Iana GO.
"Sustainabilty is one of the most important features of outdoor clothing these days. Jack Wolfskin have launched the first 100% recycled weather protection and asked us to make a film explaining the concept.For the production, we locked ourselves up in a studio and took nature with us - with visuals! Projection mapping artist Iana Gorokhova mapped the jackets, resulting in a very visually appealing effect with different visuals both in the background as well as on the jacket. It was all a big experiment but we can't wait do something similar again. There are so many great ways to work with visuals, especially in moving image productio."
