'EVERYDAY PERFORMANCE! SHOW WHO YOU ARE – 24/7/365. Your life motto: Do it big. Do it right. And do it with style! You always live in the here and now. Always flexible and available for spontaneous tours. Use every minute, await every day – 365 days a year. When you're on the road, the streets are your gym; the city is your playground. And your style is your statement. Which is why we bring style and performance together – for you. That's the 365 collection from JACK WOLFSKIN. '
The campaign was produced by GoSee member NATURAL BORN EXPLORERS in Bilbao: 'Who has Bilbao on the list of travel destinations? Believe us, that city is so underrated. We had an amazing time shooting this year’s Jack Wolfskin summer campaign in urban areas as well as on the coast of the Basque Country. We also did a little campaign video for the new 365 capsule collection.'
Casting and production were taken care of by Natural Born Explorers, photographed by Philip Baske with styling by Petra Branscheid. The video was realized by DOP Chris Becker.
