TEXAPORE ECOSPHERE is a world first from Jack Wolfskin. The jackets of the new collection are made of 100 % recycled materials. For the accompanying spot, the NATURAL BORN EXPLORERS brought nature into the studio with the help of visuals. On commission for the advertising agency intention, they took care of production and casting, Steffen Krones was DOP, and in charge of post production. Projection mapping came from Iana GO.
"Sustainabilty is one of the most important features of outdoor clothing these days. Jack Wolfskin has launched the first 100% recycled weather protection and asked us to make a film explaining the concept. For the production, we locked ourselves up in a studio and took nature with us – with visuals! Projection mapping artist Iana Gorokhova mapped the jackets, resulting in a very visually appealing effect with different visuals both in the background as well as on the jacket. It was all a big experiment but we can't wait to do something similar again. There are so many great ways to work with visuals, especially in moving image production."
