For the global launch of the new Mercedes-Benz VLE, Preuss und Preuss developed an eye-catching campaign featuring Roger Federer. recom film was responsible for the full CGI production of all vehicles as well as the complete post production – significantly shaping the campaign’s visual quality.
Two icons, one stage: Roger Federer meets the new VLE – a grand limousine redefining space, comfort and technology.
At the heart of the campaign is the interplay between generosity and elegance: seating for up to eight people combined with the driving experience of a limousine. A quality Federer appreciates as a father of four, paired with the calm, effortless presence he is known for both on and off the court. Inside the VLE, everything feels so natural that he even rediscovers his singing and whistling skills.
Technically, the VLE also plays in the top league: over 700 km range, ultra-fast charging, latest MBUX entertainment front and rear, and maximum flexibility in the interior. The campaign translates these strengths into a clear attitude: “Simply outstanding”.
At its core are several TV and online spots directed by James F. Coton, with DOP Ottar Guðnason (production: Soup Film). recom film handled the complete CGI vehicle production and delivered the full post production. Set to a specially composed remix of Beethoven’s 5th Symphony, the campaign follows Roger Federer on a playful journey through everyday scenarios.
The launch is rounded off with extensive social media assets as well as print and out-of-home motifs, photographed by Chris Noltekuhlmann – featuring CGI cars and creative retouch by recom.
TEAM
Client: Mercedes-Benz Vans
Agentur: PREUSS UND PREUSS
CEO: Nina Preuss
CCO Creative Director: Michael Preuss; Maximilian Stengl
Agency Producer: Sunna Pilz
Art Director: Tim Buchmüller
Copywriter: Steffen Rollbühler
Film
Produktion: Soup Film
Regie: James F. Coton
DOP: Ottar Gudnason 
Musikkomposition: BMM Music
Sound: not a machine
Post Production: recom film
CGI Cars: recom film
Stills
Fotograf: Chris Noltekuhlmann
Creative Retouch: recom
CGI Cars: recom