Together with the photography duo BAM and Jung von Matt Switzerland, recom had the opportunity to create the launch visual for the major MINI campaign conceived by JvM Switzerland, using AI and 100% product-accurate CGI vehicles.
A short breakdown of the perspective explorations using a rough CGI dummy scene and a simplified summary of the production process are shown alongside the final visual. The visual was produced in high resolution (8K) and was therefore suitable for use as an advertisement in the Süddeutsche Zeitung (SZ) as well as a blow-up over 10 meters wide opposite BMW Welt in Munich.
As part of our AI Special, recom presents current AI projects (which, thankfully, are already being shown) and offers insights here on gosee.news into how post-production, CGI, and film are changing in the age of AI – internationally, practically, and from a first-hand perspective. Our questions were answered by Thorsten Jasper Weese, Managing Partner of recom.
