Be Extraordinary – The entire Bentley Supersports photoshoot bore the unmistakable signature of the new External Creative Director, Greg Williams. The internationally renowned photographer defined groundbreaking new visual guidelines for Bentley. Away from the sterile studio look, towards authentic, atmospheric moments, powerful interplay of light and shadow, and a cinematic narrative style designed to resonate deeply with the viewer.
The Triebwerk München industrial complex in the north of Munich, with its monumental, listed buildings, rusted steel girders, and raw concrete, provided precisely the contrast that this new era demands.
The photos were taken in this ultra-rugged setting to capture the raw performance and new visual identity of Bentley. Transportation photographer Peter Schreiber brought the Bentley Supersports into sharp focus on location.
“The new look and feel guidelines demanded absolute authenticity and a cinematic, almost raw atmosphere – the Triebwerk München was the perfect backdrop for this,” Peter Schreiber told us.
The Bentley Supersports embodies the very pinnacle of Bentley’s performance focus – an extreme athlete that combines traditional craftsmanship with uncompromising power. Taking it out of the classic, polished high-society settings and staging it in such a raw, industrial environment underscores the progressive character of the vehicle.