For AVON Cosmetics, photographer FRANK LÜBKE staged the new cosmetics line ‘Earth Collection’. The idea behind the new ‘Earth Collection’ from AVON Cosmetics is based on stylish earth tones in all their different facets, transformed into perfect make-up of the finest quality. The idea for the cover shoot for the latest issue of AVON magazine was to stage these earth tones with agate gemstone plates.
Avon Products Inc. is a company which was originally based in New York and today in London. The company was founded by David McConnell. He started out selling books and gave his customers small perfume samples as a refresher. When he noticed that people were quite interested in perfume, he built a business around it. The classic sales method at Avon is through Avon ladies, also known as Avon representatives in Germany.
In May 2019, Avon confirmed an agreement to a complete takeover by Brazilian cosmetic company Natura & Co as part of a share swap. The takeover was complete in the first quarter of 2020 and created the fourth-largest cosmetics firm in the world with a combined annual gross revenue of over $10 billion. Natura & Co already owns the brands Natura, Aesop and The Body Shop. GoSee : avonworldwide.com & frank-luebke-photography.com
CREDITS
Client: AVON Cosmetics
Model: Monic / Agency: Louisa Models
Make-up: Sonja Shenouda c/o BIGOUDI
Post production: PX5
Photography: Frank Lübke Photography
