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PHOTOBY&CO : ADIDAS Originals Deerupt Space Kampagne, Wake up' - die MCDONALD'S Kampagne für TBWA Shanghai, VAN CLEEF & ARPELS, VIKTOR&ROLF Flowerbomb Kampagne & Neuzugang BLUE ZOO aus London
PHOTOGRAPHY · 22.05.2018

PHOTOBY&CO : ADIDAS Originals Deerupt Space Kampagne, Wake up' - die MCDONALD'S Kampagne für TBWA Shanghai, VAN CLEEF & ARPELS, VIKTOR&ROLF Flowerbomb Kampagne & Neuzugang BLUE ZOO aus London

Fotograf Jan KRIWOL c/o PHOTOBY&CO fotografierte in enger Zusammenarbeit  mit den 3D Artists von Atelier Martini & Flavio Albino die neuesten Visuals für die soeben frisch auf den Markt gebrachten ADIDAS Sneakers : Deerupts. "The latest shoe from Adidas Originals relies not on the appearance of the brand’s iconic three stripes, but rather another motif significant to the sportswear behemoth: the grid. " so ADIDAS über den neuen Schuh der Anfang April in Paris der Öffentlichkeit präsentiert wurde. Go & See : adidas.de/deerupt

CREDITS

Client Adidas Originals

Agency Tailor Made PR

Art Direction Pati Bielańska

Models Żabson, Lila Janowska, Zulu Kuki, Agnieszka Stachurska, Helena Konkol, Karolina Meschino

Retouch Postproduction Space

Lighting assistant Szymon Goslawski

3D Atelier Martini & Flavio Albino

Photography Jan Kriwol c/o PHOTOBY&CO

Hier zeigen wir Dir auf GoSee drei Illustrationen für den Kunden VAN CLEEF & ARPELS von Peter TARKA c/o PHOTOBY&CO, die im Anschluss von JVG animiert wurden.

"Take a look at how these classic Mark Gmehling characters were used in a McDonald’s campaign. Such a great concept with excellent attention to detail!" so PHOTOBY&CO begeistert über die Arbeit ihres Künstlers und Graffiti-Fans Mark GMEHLING. Kunde war McDonald’s und für die beauftragende Agentur TBWA Shanghai können wir Euch Creative Leader Nils Andersson, Executive Creative Director Ronnie Wu, Creative Director Frank Marinus, Associate Creative Director Siwen Bao und Art Director Eve Roussou nennen. Mark startete seine Karriere als Sprayer im Jahre 1988 in Dortmund - heute sind seine Illustrationen und Animationen weltweit gefragt. Wenn Du wissen willst was "malen nach Zahlen" für Mark bedeutet dann schau seinen Interview-Beitrag über seine Arbeit unter : markgmehling.weebly.com/about

Viktor&Rolf by Adrian&Gidi x Televisor. Analog meets digital. An A/D production.

Analog/Digital is proud and excited to have initiated a collaboration between Adrian & Gidi and Televisor, opening a new door to endless possibilities and pushing the boundaries of traditional techniques.

The goal was to create a beautiful and whimsical short clip of one of the visuals handcrafted by Adrian&Gidi for the launch of Flowerbomb Bloom, one of Viktor&Rolf ’s new fragrances.

The challenge was bringing the opposite worlds together – on one side – delicate hand crafted paper flowers, on the other microchips and software.

For Marcin Sławek, one of the lead animators from Televisor, it was crucial to make sure Adrian & Gidi’s intricate paper flowers are brought to life in a way that does not compromise the natural feeling of Adrian&Gidi’s images. Televisor created 3D paper flowers which had to keep the unique characteristics of paper when put in motion. “In the end we managed to create something very natural, almost analogue, using digital tools” says Marcin Sławek. “It feels natural and elegant in a way we hardly could have achieved when animating a real paper set with flowers” concludes Adrian Woods.

BLUE-ZOO Productions Ltd. is a UK-based computer animation studio founded in 2000 by Adam Shaw, Tom Box and Oli Hyatt. Blue Zoo has a strong creative ethos and worldwide reputation for standout, high-quality animation and is renowned for making creatively playful CG characters. For over 18 years they have been crafting high-quality animation for broadcast, commercials & online content from their London based studio. Popular shows include Tree Fu Tom, Alphablocks, Q Pootle 5, Digby Dragon, Numberblocks and Go Jetters. The company operates from a studio in Fitzrovia, London, where they have a team of over 100 artists. ANALOG/DIGITAL freut sich sehr das vielfach ausgezeichnete Londoner Animations-Studio - unter anderem auch mit diversen BAFTA*s - ab sofort vertreten zu dürfen. ANALOG/DIGITAL über ihre neuen Artist : "They live and breathe their craft, continuously developing new techniques and styles to push the boundaries of what animation can do to entertain, educate and inspire." Als Beweis zeigen wir Euch auf GoSee ihr aktuelles und überaus unterhaltsames Show-Reel 2018. Mehr Arbeiten findet Ihr in ihrem Portfolio auf Analog/Digital.

*BAFTA steht für British Academy of Film and Television Arts, es sind die bedeutendsten nationalen Filmpreise Großbritanniens und werden seit 1948 alljährlich im Februar in London vergeben.

Credits

Client
RIMOWAHeimtextilViktor & RolfAdidas
Produktion
Analog/Digital
Advertising Agency
YkoneTailor Made PR
Creative Director
Six N. Five & Sebastián Baptista
Art Director
SIX & FIVE c/o Photoby&CoPati Bielańska
Post Production
Postproduction Space
Animation
Sebastián BaptistaTelevisor Studio c/o Photoby&Co
Model
Żabson, Lila Janowska, zuzaOK, Zulu Kuki, Agnieszka Stachurska, Helena Konkol & Karolina Meschino
3D Design
Six N. Five
3D design
Six N. Five & Diego Diapolo
Sound Design
Juice Sound StudioAimar Molero
Lighting assistant
Szymon Goslawski
Commissioned
FranklinTill
3D
Atelier Martini & Flavio Albino

Über Analog Digital

Started in 2001 as a photographer agency and production company for clients in Poland and Russia, we have since grown to become one of the premier creative agencies in the CEEMEA region representing visual artists and offering a bespoke production and art-buying service.

Since day one we have endeavoured to be a creative partner to those who value and understand the importance of basing their communication on high quality visuals.Our experience gives us an understanding of the needs and potential but also the inevitable constraints of relatively young and emerging advertising markets. We have gathered a roster of talented artists who understand this concept, and together we make every effort to meet our clients' high creative demands keeping in mind cost efficiency every step of the way.

photographers

niklas alm
angelika buettner
gary burchell
malou burger
delphine chanet
gregor collienne
andrzej dragan
daniel duniak
pszemek dzienis
jan van endert
julia fullerton batten
garrigosa studio
jason hindley
olivia jeczmyk
anatol kotte
mark leary
peter lippmann
lsd
ilario magali
alan mahon
fernando milani
tomas monka
nick & chloe
sue parkhill
pulmanns
kristian schuller
oliver schwarzwald
jan steinhilber
rickard sund
szymon świętochowski
piet truhlar
markus wendler

digital artists

atomiko
simon danaher
estilo 3d
finger industries
foreal 
garrigosa studio
mark gmehling
illusion
piotr kosiński
noelia lozano
flamboyant paradise
piñata 
platinum
salamagica
peter tarka
toby & pete
zombie studio


GoSee : analogdigital.tv

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