PATRICK SALONEN : Post production and CGI for the backplate & sphere production for ‘Transportation in Switzerland’ and the “Come as you are” campaign for Swiss canton Valais

Created in collaboration with photographer and GoSee member MICHEL JAUSSI was a series themed upon “Transportation in Switzerland”. Michel Jaussi, a multiple award-winner for his landscape shots who is specialized in hi-res photography with drones, delivered exclusive backplates and spheres. Post production and CGI were then taken care of by Patrick Salonen, among the “200 Best Digital-Artists” of Lürzer’s Archive since its very first edition, at his studio in the wonderful town of Thun. They visualized, among others, the ICE 4 of Deutsche Bahn even weeks before its scheduled use in the Bernese Oberland.

For the canton Valais in Switzerland, the home of the Matterhorn, luxurious alpine resorts and first-class wineries of the Rhone Valley, Patrick had the pleasure of taking care of post for the campaign “Chumm wie dü bisch”, which is Swiss for “Come as you are”. With the campaign, Valais invites visitors to the great outdoors of the region after lockdown. The claim is a nod to the time when going to your local hairdresser was not possible. After the first restrictions have been lifted in the tourism industry, everyone is more than welcome in Valais – even if they have “Corona hair”. The campaign is the brainchild of advertising agency Contexta and AD Willem Baumann.