Themed upon the slogan 'life is cooking here', the Swedish furniture manufacturer launched a nationwide, cross-medial campaign in Switzerland. As commissioned by the agency Wirz, Cecil ARP photographed the lifestyle motifs – all complemented by billboards, display ads and eScreens, to arouse the appetite of viewers for more cooking fun.
PHOTOGRAPHY · 12.10.2016
#OPENKITCHEN : Cooking together is lots of fun - Cecil ARP photographs Swiss IKEA campaign for Wirz Advertising
Credits
- Advertising Agency
- Wirz Werbung AG, Nicole Suter
- Photographer
- Cecil Arp c/o Emeis Deubel
About Emeis Deubel
Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.
GoSee : emeisdeubel.com
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