We are delighted to welcome BRIGHT PARAMETERS here on GoSee. For more than six years, digital media expert Bright Parameters has stood for creative highlights in the area of virtual reality. From creative post production to the creation of photo-realistic 2D and 3D content in various disciplines, the agency supports its clients in the organization of demanding product productions. But also in the areas of virtual environments, digital showrooms and interactive-applications, BRIGHT PARAMETERS is a professional sparring partner for agencies, manufacturers and brands.
With the newly opened office in Düsseldorf, they are now able to meet the increasing demand. In Sternstraße 58, high-carat content is now created under the direction of individually assembled competence teams for the targeted product and brand communication of their clients.
Their first project presented here on GoSee is 'MTU: Faces of Dangers': Construction and agricultural machinery always have to deliver maximum performance to defy the dangers of everyday work. This is where diesel engines from our client MTU are used – a brand of Rolls-Royce Power Systems AG. For a worldwide campaign, the robustness and performance of the motifs was to be impressively expressed.
"With elaborate character design, we gave the daily dangers a face. The challenge was to make them threatening, but not ugly or frightening. We tried to avoid associations with Chinese mythical creatures." After thorough research and tuning our first drafts, we brought the dangers to life. To do so, we used nearly all of the relevant CGI/animation/compositing techniques and disciplines. We created complex virtual landscapes, snow scenarios, simulated particles and liquids, designing the various faces of danger in a technically demanding process. What was initially planned as a test balloon with two motifs quickly grew to become an extensive project with eight other motifs and three animations.
Thanks to our professional project management and ten top operators, we ensured excellent results delivered on-time and within the budget. Together with our client, we are pleased that this work has had such a very positive response from the target group and has meanwhile received several awards."
