Big ideas like self-driving cars or smart homes are realized in the smallest of spaces. On semiconductors, to be precise. Renesas Electronics is among the world's largest manufacturers of semiconductors. The brief was for us to realize a B2B campaign for semiconductor technology together with RTS Rieger team for them. A campaign with several motifs and moving image content or animations but little time. Very little time," the BRIGHT PARAMETERS team tells us.
As general contractor, Bright Parameters was in charge of coordination and planning of all CGI & film measures. Created afterwards on-location was the source material for all print and film motifs, which were finalized on the computer using the CGI operators. "This required a lot of intuition and the know-how of industrial designers to modify the material we had realistically and futuristically with regard to design patents of third parties.
Thanks to the close, efficient and partnerly cooperation with all plants throughout all project phases, we succeeded in delivering the total of 14 print motifs and 14 moving image content to the RTS Rieger team for further development of the campaign in the more than challenging 14-day deadline."
Established in 2011, Bright Parameters has since been the creative center of excellence for the creation of virtually generated high-end solutions and tailor-made applications. Located in Dusseldorf and Cologne, we escort media agencies, brand managers and manufacturers into the digital future of their communication, facilitating organization and implementation of promotions and product presentations.
