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NEW at GoSee: DARREN CAPP, transportation photographer, Melbourne, Australia; LAND ROVER EVOQUE campaign for China and the launch campaign of the new FORD ECOSPORT SUV in Australia
ADVERTISING · 24.09.2014

NEW at GoSee: DARREN CAPP, transportation photographer, Melbourne, Australia; LAND ROVER EVOQUE campaign for China and the launch campaign of the new FORD ECOSPORT SUV in Australia

A new entry at GoSee is transportation photographer DARREN CAPP, who is based in Australia. Darren Capp studied Fine Art Photography and has been working behind the camera for more than 20 years – his success no doubt partly due to by his artistic background. Darren is one of the leading transportation specialists in Australia and beyond.

Recently Darren Capp had the chance to shoot the brand new LAND ROVER EVOQUE for the Chinese market, commissioned by Wunderman Shanghai agency and creative director Caan. The campaign led the photographer and team to Shanghai, the Zhoushan Islands and of course to Hong Kong. Stock images were used as supplements. Darren received on location and studio support from T&W Productions Shanghai, who also carried out the post-production. We have the campaign pictures for you here on GoSee.

Commissioned by JWT Melbourne, DARREN CAPP snapped the campaign for the launch of the new FORD EcoSport SUV. The briefing by art director Chris Hince and creative director Richard Muntz clearly stated: ‘to shoot the car in very tight places it could actually reach.’ Which Darren and team interpreted as literally squeezing the car in the most outrageous locations. Client FORD was happy, as they wanted to establish the car as ‘the transport choice for hip urbanites who seek out cool, new and unusual locales’. See the campaign here on GoSee.

Credits

Client
Range RoverFord
Production
T and W ShanghaiTanya Stankovic
Advertising Agency
Wunderman ShanghaiJWT Melbourne
Creative Director
CaanRichard Muntz
Art Director
Chris Hince
Post Production
T and W ShanghaiDBG Digital, Dario Bulfone
Styling
Tanya Stankovic
Location
Zhoushan Island ChinaShanghaiHong KongMelbourne - Pop Up Patch GardenMelbourne - Flinders StreetMelbourne - Glenferrie Rd
Photographer
Darren Capp Photography Pty LtdDarren Capp

About Darren Capp

Darren Capp studied fine art photography at college and has been shooting for over 20 years. His art-based study guides his work with perception and style across both his advertising and personal work. Darren is one of the leading car photographers in Australia. Assignments have taken him across the globe, most recently working in Shanghai for Range Rover and Mercedes. Locally, a campaign for Ford EcoSport has had plenty of media coverage.
Darren’s passion is cars; capturing the magic-hour light glint off the sheet-metal, watching the light work its wonder into the background. The brief is merely the starting point for him to impart his knowledge, sense of fun and attention to detail over the course of a shoot.


GoSee : dcphoto.com.au

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