At night, after all coaches have left the MTMT Gym, the equipment comes to life... the spot was handcrafted as a stop-motion film by Creative Director TINA MARIA WERNER. Frame after frame, she moved almost 200 exercise machines in the gym for each individual photo, shooting a total of 675 photos in 8 nights. Sounds, noises and the beat are also made by the exercise machines in the MTMT Gym and were recorded there. This was more than enough reason to submit this very special spot by director Tina Maria Werner to the Cannes Lions International Festival of Creativity.
MTMT stands for "Method to Metabolic Turbulence". What sounds complicated is really quite simple: It's all based on the methodological process of transferring the body through training to a transient state of turbulence (metabolic turbulence) in order to increase performance and improve health during the subsequent rest period in the long run. In this way, the body reorganizes itself after each training session at the gym to become stronger after regenerating. mtmt-space.com
