The new TANISHQ Jewellery - Mriganka Campaign was produced by ELEMENTS, who oversaw the full production for the opulent and elegant campaign.
In front of the camera was Indian model and actress Manushi Chhillar, bringing a refined and contemporary presence to the jewellery story. The campaign stands out for its lush visuals, cinematic scale and polished aesthetics, translating the brand’s craftsmanship into a richly styled visual narrative.
ELEMENTS handled the production of the film shoot, coordinating a large international team and complex logistics on location. Despite challenging weather conditions, including heavy rain and downpours, the production delivered a visually striking result that underlines ELEMENTS’ experience in managing high-end campaigns under demanding circumstances. “We had so much fun shooting this for @tanishqjewellery with @manushi_chhillar â˜ï¸âœ¨”
The project highlights ELEMENTS’ expertise as a production partner for fashion, jewellery and luxury brands, offering full production services as well as service production for exciting and challenging locations worldwide. ELEMENTS can be booked for film and photo productions, providing hands-on production management, local expertise and creative collaboration from pre-production to final delivery.
TEAM
Agency
Agency: Lowe Lintas @mllintasgroup_
Kishore Subramanian @kishore.subramanian
Litna Das @litnadas
Arpan Bhattacharrya @wwhatieatt
Arjun Krishnadas @arjunkd
Sakhi Roy @raysakhi
Amisha Tewari @amisha_tewari
Anirudh Shenoy @ani_got_this
Direction & Camera
Director – Tejal Patni @tejalpatni
DOP – Satchit Paulose @satchith_paulose
Production
Production House – ELEMENTS Production @elementsprodn
Producer – Harsha Sinha @harshasinha_and
Producer – Achal Sinha @achalsinha
Line Producer – Rajesh Sarmalkar
Line Producer – Ankit Patil @ankit_patil93
1st AD – Loretta Pinto @lovolol
2nd AD – Vidya Nair @vid.yanair
DA – Aditi Gutgutia @imma.joking
Art Department
Production Designer – Preetesh Khuswaha @preetesh_themakers
Art Director – Bharat Chawla
The Makers Team – Anusha Tiwary, Gayatri, Ritesh Kushwaha
Camera & Lighting
1st AC – Aniket Shinde @aniketshinde05
1st AC – Fakhruddin Ali Ahmed Ansari
Focus Puller – Raju Baldoori @rajubaldoori
Gaffer – Sunil Vishwakarma
Styling & Makeup
Costume Stylist – Malini Banerjee @malini_banerji
Styling Assistant – Jhalak Jain @jhalakjain23
Hair Stylist – Mitesh Rajani @miteshrajani
Make-up – Sandhya Shekar @sandhyashekar
Choreography
Karishma Chavan @karishmachavan
Utkarsh C @utkarshc21
Preksha Negandhi @missroyalty_25
Post Production
Offline Editor – Yusuf @slickfilmcraft
Offline Editor – Durgayadav @ed.durgayadav
Offline Editor – Tushar @am_i_tushar_09
Offline Editor – Niket @there_nothing_like_127.0.0.1
Online Editor – Pranay @pranay_shedge / @after_studios
Online Editor – Prakash Jha @p_r_a_k_a_s_h__68
Colorist – Nicola Gasparri @nicola.gasparri / @studioskwer
VFX
Ventana Studios @ventana_studios
Prashant Sadaphule @prashantsadaphule
Sandesh Shetty @shettysand1910
Music & Sound
Music – Mikey McCleary @mikey_mccleary
Sound – Bay Music House Mumbai @baymusichousemumbai
Music Rights – Sony / Saregama – Khoya Khoya Chand
Production Team
Anup Bhat @theotherme.tom
Tenzin Namgyal @tnnxm
Sandeep Kumar @sandeepsingh6903
Govind Singh @govind_singh065
Crafts: Rajesh, Pappu & the entire team who pulled this off in torrential rain and heavy downpour in the city
