Wie erklärt man die Doppelschicht-Power eines Gabelstaplerakkus in emotionalen Bildern und teased damit eben solch eine neue Produkteigenschaft? Die JUNGHEINRICH AG, Hamburger Konzern für umfassende logistische Lösungen und die Agentur Publicis Pixelpark in München, beauftragten Frithjof Ohm + Pretzsch mit der Umsetzung Ihrer globalen Teaserkampagne. Neben den von Frithjof fotografierten Motiven für Online und Print produzierten sie auch den parallel zur Kampagne gehörenden Teaserfilm über Training, Kraft, Kampf und Ausdauer eines Boxers, ebenfalls entstanden unter Frithjofs Regie und hier bei GoSee zu sehen.
Für die Umsetzung dieser verdichteten und intensiven Stills und Bewegtbilder gab es nur einen Ort, den legendären Boxclub "Zur Ritze" auf dem Hamburger Kiez. Und, niemand sonst, ausser Peter Okoroji, Inhaber und Cheftrainer des Clubs und definitiv die am härtesten trainierende und dabei sympathischste Kampfmaschine der Welt, konnte die Hero-Rolle besser ausfüllen. "Eine tolle Herausforderung und sehr dankbare Aufgabe. Wer mehr wissen will schaut einfach das "Behind the Scenes".
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
