Photographer and Director Monica Menez was the perfect choice to realize the S/S 17 "Dolly Birds of Paradise" campaign for SOPHIA WEBSTER in London. The extremely modern designs were realized by Monica with young imagery. The campaign is already listed under "The Best Ads Of Spring 17" for shoe designers on HARPERSBAZAAR.COM. Art direction was taken care of by Bradley Bell from Floss Productions, London, with set design by Matt Duddleston.
The designer on her collection : “This collection celebrates my love of music, in particular the original Dreamgirls : Diana Ross and The Supremes, The Shirelles, and Martha Reeves and The Vandellas – all musical icons of the 60s. My inspiration was 'Dreamgirls' meets Hitchcock’s 'The Birds’' set within a tropical paradise. This concept enabled me to experiment with the distinctive and feminine shapes of the 60s in bright, vivid colors and an array of different textures.”
Monica photographed the SEPHORA campaign for the Spanish market for the second time. In addition to the print motif, she also produced a 20-sec online spot. Production was in the hands of Enri Mür Madrid, with post production by Irma Retouche in Stuttgart.
Monica Menez is an acclaimed German photographer, filmmaker and creative director whose work spans fashion, beauty, editorial and AI‑enhanced visual art. Based in Stuttgart, her imagery combines narrative depth, visual wit and expressive aesthetics—often blending the glamorous with the surreal, the humorous with the provocative. Her practice moves fluidly between stills and moving images, always guided by a distinctive visual voice that embraces storytelling, metaphor and emotional resonance.
Monica’s career is defined by exploration and innovation. She has received numerous international awards in both photography and fashion film, including multiple ASVOFF (A Shaded View on Fashion Film) Awards, Best Art Direction prizes at the Berlin and Madrid Fashion Film Festivals, and accolades for her films such as The Journey, Odditory, and Business as Usual.
Her work has been exhibited globally and featured in solo and group shows, and she regularly collaborates with leading brands and cultural institutions. Monica’s projects often challenge conventional perceptions of fashion and visual culture—inviting viewers into worlds where everyday motifs are reimagined with unexpected twists.
In recent years, Monica has expanded her practice into the intersection of creativity and technology. She co‑founded Synthetic Styles AI, a creative collective and educational platform that explores how artificial intelligence can be harnessed as a tool for artists and visual storytellers. Her work in this space champions creative experimentation, hybrid workflows and the development of new visual languages.
Whether behind the camera, in the edit suite, or working with cutting‑edge digital tools, Monica Menez continues to push visual boundaries—bringing imagination, intelligence and stylistic flair to every project.
GoSee : monicamenez.de
