Augmented reality goes fashion – created in cooperation with the renowned camera artist MONICA MENEZ is an artistic project for and with LUISA CERANO, digitally staging the ‘Studio 25’ capsule collection for the 25th anniversary at the same time. The project explores the transformation of time while taking a glimpse back into the future.
The project blurs the boundaries between fashion, art and technology: the AR photo spread redefines the perception of fashion – and the role of the viewer. LUISA CERANO thus sparks a paradigm change in how fashion photography is staged. Monica’s visual worlds create a futuristic atmosphere within which the viewer is immersed in a new dimension of time. This stimulates reflection upon the impact of digitalization and artificial intelligence.
“Working with Monica Menez is fantastic. She literally leads us into the future with her photos. Art and fashion merge here in a completely new and digital way,” says Jürgen Leuthe, CEO of LUISA CERANO.
Monica Menez tells us: “In my images, I touch on the exciting topics of digitalization and artificial intelligence – with the question ‘Where is the future leading us?’. The close and inspiring cooperation with the Luisa Cerano brand enables me to explore fashion, technoid applications and aesthetic in an entirely new way. My photo spread is the fusion of technology, art and fashion. I work with visual metaphors; they emotionalize the illustrated unpredictabilities of our digitalized world. The aesthetic glitches in pink give my work a modern twist enhancing its visual stimulation. My inspiration for these works comes from the style of the 1980s. A VHS aesthetic is superimposed over the sceneries, giving them a retro update. This conscious recourse to the historical accentuates the significance that past and present have for our understanding of the future.”
The photo exhibition by MONICA MENEZ is still on display through 27 October, 2023, at the pop-up space in Dorotheen Quartier Stuttgart.
