GYBOW is a new photo studio technology with which a real car can be authentically illuminated with the help of MAGROUND 360° HDR domes and integrated into the matching background images. For his shoot with the AUDI A3, photographer Max Rempe chose a location from Los Angeles with various backplates and matching HDR domes on maground.com.
“This successful collaboration shows creatives a further method of creating top-class car visualizations, and they don’t even have to fly around the world.” MAGROUND. Studio Schinken perfected the look of the visuals in post.
A downtown Chicago street-life atmosphere paired with perfect 3D car integration – providing background content and 360° HDR images for the new 2023 Lincoln Corsair SUV. With CGI and post production by Mainworks. With one million background images, MAGROUND offers the largest selection of this kind for automotive visualizations.
“Mercedes-Benz and MAGROUND have been cooperating for many years. Marketing visuals from existing backplates and HDR images produced by MAGROUND were also used for the new EQB electric SUV built by the premium manufacturer. With a selection of one million background images, the choice was certainly not easy, but in the end, just perfect.”
