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MAGROUND : GYBOW X MAGROUND X AUDI A3, LINCOLN CORSAIR SUV, Backplates und HDR Photos für den neuen MERCEDES-BENZ EQB
PHOTOGRAPHY · 13.10.2022

MAGROUND : GYBOW X MAGROUND X AUDI A3, LINCOLN CORSAIR SUV, Backplates und HDR Photos für den neuen MERCEDES-BENZ EQB

GYBOW ist eine neue Fotostudio-Technologie, mit der man ein „echtes“ Auto mit Hilfe von MAGROUND 360° HDR-Domes authentisch beleuchten und in die passenden Fotohintergründe platzieren kann. Fotograf Max Rempe hat sich für seinen Shoot mit dem AUDI A3 bei maground.com für eine Location aus Los Angeles mit diversen Backplates und passenden HDR-Domes entschieden.

"Diese gelungene Kooperation zeigt Kreativen eine weitere Option, um erstklassige Autovisualisierungen zu erstellen, ohne hierfür um die Welt fliegen zu müssen." MAGROUND.Studio Schinken perfektionierte die Visuals mit Post und Look.

A downtown Chicago street-life atmosphere paired with perfect 3D car integration – providing background content and 360° HDR images for the new 2023 Lincoln Corsair SUV. With CGI and post production by Mainworks. With one million background images, MAGROUND offers the largest selection of this kind for automotive visualizations.

Mercedes-Benz and MAGROUND have been working together for many years. Marketing visuals from existing backplates and HDR images produced by MAGROUND were also used for the new EQB electric SUV of the premium manufacturer. With a choice of one million background images, the selection was certainly not easy, but in the end, just perfect.

Credits

Client
LincolnMercedes-Benz
Produktion
Gybow
Post Production
Mainworksschinken.studio, Simon Schinken
Location
MAGROUND
Fotografie
MAGROUNDMax Rempe

Über Gybow

Gybow is a revolutionary lightweight LED rig system that paints natural lighting and reflections from 360º HDRI environments onto cars... or onto anything.
  With Gybow, ideas can be truly limitless, whilst the car is kept entirely in camera

• Set the car in any location, free of logistical limits, perfect for code red prototypes.

• Perfect for clients who love to use a real car and keep it all in camera.

• Free your imagination with purely CG environments.

• Ideal for limited editions, vintage cars, one-off concepts…whenever the real thing is much better than the 3D data.

• Add a new dimension to your studio shoots – use Gybow as a wildly creative lighting rig.

Logistics advantages set Gybow ahead of the curve

• Budget friendly, a fraction of the cost of an LED stage.

• Light weight and mobile, Gybow packs into 3 cases.

• Easy international transport.

• Set up time is just a few hours.

• Environmentally friendly, runs on regular house power.

• Efficient energy consumption compared to LED stages.

• Hire as full Gybow system with operator.

 

Round numbers: Studio requirements to use Gybow

• Gybow works with any camera/software capable of exposure times of 30 seconds.

• Gybow loves the dark! Studio space needs full blackout.

• Ceiling mount point for system motor

• Rotating rig diameter 33 ft / 10 m

• Minimal studio width 40 ft / 12 m

• Minimal studio height 9 ft / 5.8 
 

 This is an overview only - please contact us for full details.

GoSee : gybow.com

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