For the Indian label CORD, Elements Production India produced the Spring Summer 2026 campaign, created by creative director and photographer Pranoy Sarkar – featuring bold, deliberately kitschy, vintage-inspired visuals that immediately stand out. The collection highlights craftsmanship through smocking, embroidery and appliqué, combined with a sensitive approach to materials, textures and patterns.
Elements operates not just as a production company, but as a reliable production partner in India, with a strong sense for location, set and material. Nothing is accidental – every decision feeds into the final image.
The studio is shaped by the Sinha family, who have built Elements over decades. With Achal Sinha, Harsha Sinha, Vimla Sinha and Tejaswini Sinha, the team approaches production as a balance of organization, design and responsibility.
Their range becomes clear across different projects: for CORD, the result is a dense, nostalgia-driven visual world, while productions such as NorBlack NorWhite x Nike involve complex multi-location setups executed with precision. Campaigns like those for Shanti Banaras draw on cultural context and spatial staging.
The Indian fashion label CORD, also known as Cord Studio, was founded in India in 2015 by CD and Designer Neha Singh and CD Pranav Guglani. The brand stands for timeless aesthetics, nostalgic influences, and handcrafted fashion.
"Rooted in nostalgia,for @cord.in SS 26, we wanted to tell a story we’ve always carried with us — Train Journeys. My father being in the army ,for me it meant moving cities every few years — entire worlds packed into trunks, leaving one life behind and arriving in another. There was always excitement, a little anxiousness, new schools, new friends, new beginnings — but also a quiet hope that everything would fall into place again, like it always somehow did. For @pranavguglani02 train journeys meant summer holidays with the family to the hills — the kind of journeys where the holiday began the moment you book the train tickets.
And when we met the detail obsessed, visual story teller of a photographer @pranoysarkar who also creative directed with us , we realised we were all carrying similar memories, similar emotions. It all came together very naturally, almost like this story was waiting to be told. While this was so personal to us we are overwhelmed to see the love and recognition this campaign is receiving from people around the world. *happy tears*
Couldn’t have done this without our most favourite stylist @jameslalthanzuala and his crazy skills. @filambyatg for creating sheer magic with the visuals in motion. @elementsprodn for saying yes to all our maniac ideas and acing them to perfection. For @handsofvishu to make the characters look like they always belonged. The most special one yet, this campaign will live with us forever♥️" Neha Singh, Creative Director, Co-Founder und Designerin CORD.
Fashion marketing student Neha Singh met Pranav Guglani on her last day at Pearl Academy of Fashion. Two years later, the pair started dreaming together of having something of their own, and in 2014 they started Cord with a line of leather bags. Today the brand boasts five stores, two in Mumbai, two in Delhi, and one in Hyderabad, and they’ve expanded their line to include women’s and menswear. Among the fans of the relatively new parents - their son Jahaan was born in 2024 - are celebrities like Kareena Kapoor Khan, Farhan Akhtar, Alaya F or Neha Dhupia.
ELEMENTS' clients include such renowned international brands as Apple as well as Indian design labels such as Kartik Research, Péro or Dulari - a tension between global production and local craft. More work by Elements Production India via gosee.news.
GoSee : cordstudio.in