Executive Producer, Emma Modler, Co-Founder & Director of The CoLab Association, oversees the production of the fashion campaign. On GoSee, we take a closer look at the project – and introduce a woman whose eye for talent and passion for creative collaboration have helped shape the advertising industry for many years.
“Own the Narrative, Wear the Tights” is the campaign’s motto. And who better to embody that spirit than Lily Allen? The British musician, who has never been particularly concerned with living up to other people’s expectations, steps into her new role as the Italian brand’s UK ambassador.
Captured by fashion photographer and videographer, Sharna Osborne, tights are transformed from passive wardrobe staples to an intentional statement of modern self-expression. By partnering with Lily Allen – a cultural icon renowned for reclaiming her story on her own terms – viewers are invited to ‘Own the Narrative. Wear the Tights.’ Unapologetic confidence meeting everyday style.
Emma Modler and the art of creative collaboration . An experienced Art Producer and Integrated Producer, Emma Modler has spent many years working on international campaigns for brands including On, Ted Baker, Toyota, Lexus, Me & Em, Swatch and Mars . Her eye for talent, long-standing creative relationships and passion for bringing exceptional people together have always been at the heart of her work. With The CoLab Association, she has turned this collaborative approach into a business of her own.
For Emma, the Calzedonia campaign starring Lily Allen marks a particularly special milestone: "Being given the opportunity to work on this project, particularly with The CoLab Association still in its early years was a dream job. It was a pleasure to work with the Calzedonia team and alongside such a talented and creative group of people. I’m incredibly proud of the process from start to finish. A huge thank you to everyone who played a part in bringing this campaign to life and especially to Calzedonia for the trust and collaboration."
For our GoSee series Creatives to Watch, Emma Modler is certainly one to keep an eye on: an experienced producer who has embarked on a new chapter with The CoLab Association, demonstrating just how much instinct for people, ideas and the right creative partnerships goes into making a successful campaign happen.
