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ADVERTISING · 05.02.2013

Lichtenberg & Gray Productions : ‘Have you gone completely mad now?’ The new AVANDEO commercial spot on GoSee

In a nursing home, where senior citizens morbidly await their end, a jolly old lady has made herself at home; thanks to the unique furniture designs by Internet interiors store AVANDEO.

Renowned Munich based production company Lichtenberg & Gray Productions followed up their cloister commercial with this equally as weird spot. DOP Arturo Smith joined director Gero von Braunmühl on set.

At first glance Avandeo appears to be a marketplace for designer furniture, however, it is in fact its own brand. The Munich based company designs and develops furniture in house and then outsources its production. The USP is that the products are only sold through their own website. The ideas for products thus often come from the outside; indeed, anyone can make suggestions for products at Avandeo, these are then tested for practicability and if the design passes the tests, then it is sent into production. In addition to this the furniture manufacturer strives to provide good design at affordable prices.

GoSee Member Lichtenberg & Gray Productions has been an industry insider secret for many years. LGP works on productions ranging from photo shoots to commercial spot shoots to on-air design and has completed productions over the past few years for clients such as Adidas, Audi, Baldessarini, Barilla, BMW, Haribo, Opel, Sony, VW, as well as ARD, BBC, BR, ProSieben, Sat.1, Kabeleins, SIXX, N24, Premiere and MBC.

Credits

Director
Gero von Braunmuehl
DOP
Arturo Smith
Client
Avandeo
Usage
TVC

About Lichtenberg & Gray Productions GmbH

LICHTENBERG & GRAY PRODUCTIONS GMBH is a Munich-based production company, media liaison and trusted German point of contact for international studios, production companies, agencies, brands, broadcasters, photographers and creative teams working in Germany and across Europe.

With more than 25 years of industry experience and over 1,000 completed productions, the company provides senior-level production expertise, strategic coordination and reliable access to an established European network of crews, creatives, suppliers and production partners.

Our work includes commercials, publicity and gallery shoots, EPKs, photo productions, on-air promotion, branded content, trailers and international media productions. Depending on the project, Lichtenberg & Gray Productions GmbH can manage a complete production or provide selected services such as production consulting, budgeting, local coordination, art buying, casting, location scouting, crew booking, studio and equipment arrangements, travel logistics, set design, styling and post-production.

Led by Executive Producer and Managing Director Manon Lichtenberg, the company supports international partners as a media liaison and local production partner, translating creative, logistical and market-specific requirements into clear and efficient production processes throughout Germany and Europe.

Over the years, Lichtenberg & Gray Productions GmbH has worked with leading international brands, broadcasters and entertainment companies including Adidas, Audi, BMW, Bugatti, Hugo Boss, Lufthansa, Mercedes-Benz, Porsche, Reebok, Sony, Volkswagen, BBC, Disney, Discovery Channel, ITV, ProSieben, SAT.1 and ZDF.

Our production experience also includes projects involving internationally recognised talent such as Robbie Williams, Phil Collins, Kylie Minogue, Katy Perry, Rita Ora, Heidi Klum, Claudia Schiffer, Kobe Bryant, Robert Lewandowski and many others.

Due to confidential agreements and NDAs, only a selected part of our work can be presented publicly. Every project is handled with discretion, clarity, reliability and close personal attention.

GoSee : lg-productions.com

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