Avandeo is an online provider of designer furniture and interior accessories. The Munich start-up company with a close commercial relationship to Shanghai specialises in designer furniture of premium quality, which does not need to be unaffordable, thanks to its direct trade connections.
The spot, produced by GoSee Member LICHTENBERG & GRAY is currently successfully airing on ProSieben, SAT.1 and Kabel Eins, as well as on Sixx soon. The media volume of the campaign, accompanied by the claim ‘upgrade your home’ is in the double million digits.
A chaste sister who opens the spot for good, affordable, well-designed furniture and interior products gives the viewer an insight into the pragmatic world of the start-up. The shoot took place in a cloister near Munich. DOP Arturo Smith joined director Gero von Braunmühl on set and Sebastian Vogel headed the creation. Production: Lichtenberg & Gray Productions GmbH.
In 2009 brothers Burkhard and Ulrich Gersch founded the company based in Munich and Shanghai.
Burkhard Gersch, CEO of Avandeo: ‘the aim of our advertising strategy is to make Avandeo famous in Germany and to communicate with our target market even more effectively. We invested a lot of time and creativity into the creation of the spot. We want to use a tongue in cheek approach to communicate to the viewer that good design and quality don’t always have to be unaffordable.’
Avandeo’s USP is that the products are exclusively sold and distributed on their own online store. Also good to know: Avandeo are open to suggestions for products, which will then be tested for practicability and possibly produced.
Avandeo was founded in 2009 as design2desire with strong links to China. The products were mainly produced over there, something that has changed a lot over the years. According to an interview with CEO Burkhard Gersch
on Gründerszene, today the majority of pieces are produced in Germany.
