American sportswear brand GANT once again commissioned James Harvey-Kelly c/o LGA MANAGEMENT to shoot its latest Holiday Campaign. Photographed in Switzerland, the setting provides a grounded, authentic backdrop for the season’s narrative.
The campaign focuses on moments of connection, character and movement. Rather than staging scenes, the locations become part of the story – places where people meet, travel and share time together. This approach reflects the relaxed confidence that defines the GANT look.
