Rhode—Hailey's middle name—was founded in 2022 and stood out from the crowd of celebrity beauty lines. In May 2025, e.l.f. Cosmetics announced the acquisition of the brand for one billion dollars, making Hailey Bieber a billionaire virtually overnight. She will remain with the company as Founder and Chief Creative Officer.

"I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated." Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation of rhode and Strategic Advisor to e.l.f. Beauty.

Credits

Director: James Harvey-Kelly c/o LGA MANAGEMENT
Art Director: Marco BragaNataniel N.M.Robert, VaadigmMarianne Krauss
Post Production: Studio RM
Styling: Simon PylyserMarianne KraussRae Boxer
Hair: Davide DiodovichEtienne SekolaToshMalcolm Edwards c/o LGA MANAGEMENT BEAUTY
Make-up: Carole HannahWilliam BartelMarie Duhart
Grooming: Sky Cripps-Jackson
Set Design: Daphnee Davoise
Model: Daisuke UedaSahteene SednaouiVirgile ElanaRuben PolMyles CrosbySonia IchtiMatthijs PolShaun Dewet
Photographer: Ewen SPENCER c/o LGA MANAGEMENT Nicolas Valois c/o LGA MANAGEMENT Studio Mimi c/o LGA MANAGEMENT Tom CRAIG c/o LGA MANAGEMENT Amanda SELLEM c/o LGA MANAGEMENT Charlie GRAY c/o LGA MANAGEMENT Liz COLLINS c/o LGA MANAGEMENT
TALENT: Joy CrookesPierre NineyAndré Balazs
ASSISTANT: Steven Baillin
INTERVIEW: Bruce WagnerCyrille-Xavier Napolitano

FILM REP.PHOTO AGENCY PARIS LONDON NEW YORK

About LGA MANAGEMENT

LGA MANAGEMENT. Photographic, style and production agency representing some of the most reputable artists in the world, with offices in Paris, London and New York.

GoSee : lgamanagement.com

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Credits

About LGA MANAGEMENT

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