'Your everyday better hydrated' - that’s LYTE’s claim, and Lars Ranek c/o STILLSTARS has translated it with visual precision. The stills campaign focuses on splashes, subtle liquid moments and refreshing clarity, making LYTE’s promise instantly tangible: functional hydration with magnesium, electrolytes and a hint of citrus.
Using controlled lighting, carefully guided movements and precise timing, Ranek staged the LYTE Citrus drinks as clean, refreshing compositions. Each splash reveals the texture and purity of the beverage, presented with a direct and authentic view of the product.
LYTE Citrus delivers hydration enriched with magnesium and electrolytes, rounded off with a touch of lemon. Ranek’s imagery conveys exactly this feeling: fresh, clear and pleasantly minimal.
A campaign that demonstrates how effective still-life photography can be when concept and craftsmanship work seamlessly together.
STILLSTARS is a pure still life agency with a carefully chosen portfolio of top still life photographers & stylists. We offer a wide range of stilllife photographical expressions to international clients. There is a STILLSTARS photographer for every kind of job.
Our clients are out of every branch like : beauty, fashion & accessories, jewellery, interior, food, tablewear, liquids, technique, architecture & landscapes up to automotive and industry. Each photographer represented by STILLSTARS has his own visual creative expression combined with technical perfection. The shootings of our clients are handled with utmost care. It is always a collaboration between clients expectations and creative visions of the photographer and his team. STILLSTARS is a full representation service for still life photographers in terms of marketing activities, client acquisitions, production handling, contract service, budgeting and invoicehandling. With STILLSTARS PRODUCTION we care about all aspects of shooting handling including, organization, castings of locations/models, team artbuying as well as schedule and budget controlling. Always in focus that the production runs smoothly for all team members.
GoSee : stillstars.com
